Omnipresent
Media by Synthex
Media by Synthex
Omnipresent helps companies hire and employ people around the world without having to establish local entities themselves.
I joined as the company was entering a period of rapid growth. A new brand was already underway, the website needed to launch around an upcoming funding announcement, and marketing was quickly becoming a much larger operation.
What started as brand and web execution grew into a broader creative role across the company.
Creative Lead
Creative Direction, Brand Design, UI/UX Design, Website Design, Webflow Development, Creative Operations
Linda Wang, Head of Marketing
Emma Cheung, Brand Manager
Jason Roach, Webflow Developer
Mathew Kerber, Visual Designer
David dos Santos, Lead Designer
Nikoo Sarrafan, SEO Expert
Jo Eyre, Head of Content
Priyanka Hutschenreiter, Writer
Charlotte Darrell, Writer
Laurence Knight, Writer
Michael Sugrue, Video Producer
Jorge Martinez, Motion Designer
Zara Magumyan, Illustrator
Remote work had moved from an edge case to a global shift.
Omnipresent was growing quickly alongside it, helping companies hire internationally while taking care of the employment, payroll, compliance, and operational complexity behind the scenes.
The company had recently raised Series A funding and was preparing for its next stage of growth.
Its digital presence needed to catch up.
The hiring process started with a practical design exercise: create a paid acquisition landing page from the existing brand with almost no supporting material and only a few hours to work.
The constraints forced the right questions early.
What does someone need to understand immediately? What proof reduces uncertainty? What is the clearest action we can ask them to take?
The result focused on a direct value proposition, recognizable customer logos, a substantial testimonial, product and team imagery, and one clear conversion path.
That same bias toward clarity and shipping would shape much of the work that followed.
I joined while Omnipresent was already partway through a full rebrand led by an external agency.
The strategic direction and core identity were strong, but the system still needed to become practical enough for a fast-growing internal team to use every day.
Rather than restarting the work, we focused on making it coherent, flexible, and operational.
The identity centered on a simple geometric mark, bold black and white foundations, and a distinctive fusion pink that brought energy to an otherwise restrained system.
Typography, illustration, iconography, photography, lockups, and guidelines were developed into a toolkit that could scale across marketing, sales, product communication, campaigns, and internal culture.
The new website was initially being designed and developed externally.
As the funding deadline approached, the revision cycle between high-fidelity mockups and implementation became a bottleneck.
We changed the workflow.
With the information architecture, copy direction, brand system, and initial visual language already defined, I moved directly into Webflow and continued designing in the browser.
That eliminated a major handoff and allowed us to iterate on layout, responsive behavior, content, and implementation at the same time.
The website became one of the first major expressions of the new brand—and the foundation for a much larger content operation.
Omnipresent’s product handled highly technical employment infrastructure, but the value proposition was ultimately about people.
The website led with that idea.
Real members of the team became part of the visual language, while product interfaces, illustrations, and structured content explained the complexity underneath.
Social proof appeared throughout the journey through customer logos, reviews, media mentions, and recognizable companies already using the service.
One action remained deliberately dominant across the experience: booking a call.
The launch was only the beginning.
As marketing expanded, the website needed to support increasingly different kinds of content without losing consistency.
The same system grew into solution pages, editorial resources, country-specific employment guides, careers, partnerships, interactive tools, and more.
OmniAtlas became a particularly important example: internal knowledge about employment in different countries was transformed into a public resource designed for both usefulness and organic discovery.
Reusable components made it possible to keep adding new experiences without redesigning the website from scratch each time.
Because design and development happened together, responsive behavior could be considered as part of the system rather than a separate adaptation phase.
Collages simplified, rich hero layouts reflowed, navigation collapsed into touch-friendly patterns, and reusable components adjusted naturally across breakpoints.
Performance, semantics, accessibility considerations, SEO fundamentals, and production assets were handled as part of shipping the website.
The brand and website system also created room for more product-oriented work.
OmniCalc began as an internal spreadsheet used to estimate the cost of employing people internationally.
We redesigned it as a standalone web application that could serve both internal teams and prospective customers.
The public version provided a lightweight estimate and worked as a useful lead-generation tool, while the internal version retained more complete functionality.
The prototype helped prove how an operational tool could evolve into a proper digital product.
As the company grew, not every initiative needed to look exactly like the core corporate brand.
The Omnis, a global awards program celebrating remote work, became an opportunity to create a more expressive sub-brand.
Working from campaign key art developed with an external agency, we refined the direction, created a portable identity around the trophy motif, expanded the palette, and designed and developed a dedicated microsite.
The result felt distinctly more celebratory while remaining recognizably connected to Omnipresent.
Some of Omnipresent’s strongest marketing assets deserved more than a downloadable PDF.
A flagship report frequently shared by the sales team was redesigned as an immersive microsite, preserving the editorial feel of the original while using the browser more effectively.
Later, OmniAcademy extended the same thinking into education: a free learning platform combining the marketing website with an LMS and original video production from team members around the world.
Both projects expanded the role of the brand beyond marketing pages into useful, self-contained experiences.
The marketing team grew roughly tenfold during my time at Omnipresent.
Design could not become the team everyone had to wait for.
We increasingly operated like an internal creative agency: prioritizing requests, documenting decisions, building reusable systems, and giving other teams enough structure to self-serve.
Webflow allowed marketers to publish and evolve content without relying on engineering.
Templates made recurring social, sales, and product marketing work easier to produce consistently.
Illustration systems enabled different creatives to contribute without fragmenting the visual identity.
The role of design shifted from producing every artifact to creating the conditions for good work to happen at scale.
What began as a website and brand rollout became nearly two years of building the creative infrastructure behind a rapidly growing company.
We launched and continuously expanded the marketing site, introduced new digital products and content experiences, created campaigns and sub-brands, supported an increasingly specialized marketing organization, and gave teams more autonomy to work with the brand themselves.
The strongest outcome was not any single page or campaign.
It was a system capable of keeping up with the company.
Omnipresent was later acquired by Deel.
Max built a distinctive brand from the ground up and provided great creative direction across brand, product, and project design. I recommend him to anyone who wants their brand to come to life.
Max combines technical expertise with a deep understanding of branding and marketing. His product and engineering background helped us ship lead-generation projects rapidly without sacrificing quality.
The work evolved as quickly as the company did—from brand and website execution into product thinking, creative direction, systems, and operations.
That breadth is what made the engagement valuable.
