Risk Ledger
Media by Yuri Arcurs
Media by Yuri Arcurs
Risk Ledger helps organizations work together to identify and reduce cybersecurity risk across their supply chains.
Following its Series A, the company had a strong product, growing market credibility, and an ambitious vision—but its brand and website still felt closer to an early-stage startup.
We set out to close that gap.
Digital Designer
Brand Strategy, Creative Direction, Brand Identity, UI/UX Design, Website Design, Webflow Development
Linda Wang, Head of Marketing
Tom Baker, Marketing Manager
Chris Luenen, Content Marketing
Mathew Kerber, Visual Designer
Risk Ledger had already earned the trust of major organizations and investors.
The problem was perception.
Its existing identity and website were clean and approachable, but they lacked the confidence and depth expected from an enterprise cybersecurity company. At the same time, becoming more established could not mean becoming indistinguishable from a category filled with conservative blue brands and predictable security imagery.
The opportunity was to make Risk Ledger feel more mature without losing what made it different.
And we had to move quickly.
With the Series A announcement approaching, we had only a few months to revisit the identity, establish a stronger visual system, bring parts of the product into that system, and launch a new marketing website.
We started by studying the cybersecurity category alongside brands that communicate trust particularly well.
The pattern was predictable: cool blues, restrained palettes, conservative typography, and familiar enterprise visual language.
That familiarity creates trust—but it also creates sameness.
Risk Ledger needed enough category recognition to reassure enterprise buyers while retaining the more collaborative and progressive character at the heart of its product.
That tension became the foundation for the visual exploration.
The early exploration ranged deliberately from safe to unconventional.
We tested more technical directions, darker cyber aesthetics, warmer analog concepts, and flexible systems that mixed elements from each.
The exercise made one thing clear: Risk Ledger did not need to throw away its identity.
Its existing mark already had recognition and a meaningful relationship to the product. The stronger move was to preserve that equity and improve everything around it.
Instead of reinventing the brand, we would sharpen it.
The refreshed system introduced greater consistency while staying recognizably connected to the original brand.
We refined the geometry of the logo, introduced Manrope as a versatile digital typeface, built the system around black and white, and used bright turquoise as a distinctive accent rather than defaulting to category blue.
Line-based iconography, network-inspired patterns, product UI, and a more human photography direction gave the identity enough range to move between enterprise credibility and the collaborative nature of the platform.
The result was intentionally restrained at its core and expressive when needed.
That flexibility became important as the brand moved across product, marketing, content, events, and sales materials.
Risk Ledger’s platform is the strongest proof of its value, but screenshots alone were not telling the story.
We created a visual approach for presenting product UI more deliberately across marketing.
Interfaces were isolated, simplified, and composed into reusable visuals that could highlight specific capabilities without the noise of raw screenshots.
The network view became especially important.
It made Risk Ledger’s key differentiator tangible: organizations are not simply managing supplier risk independently—they are participating in a connected security network.
That gave us a product story that could lead the website visually instead of relying on cybersecurity abstractions.
The website needed to do more than look more polished.
It needed to make a complex offering easier to understand, establish trust quickly, and consistently move qualified buyers toward one primary action: booking a demo.
We reorganized the experience around those priorities.
The homepage leads with the product and network proposition, supported immediately by recognizable organizations already using the platform.
Solutions explain the major use cases through product visuals rather than long blocks of copy.
Customer stories, reviews, trust marks, and industry proof appear throughout the journey instead of being isolated on a single page.
And a reusable component system keeps the experience consistent across services, resources, company, careers, and conversion pages.
The visual system and UX were designed together so the new brand would not simply decorate the website—it would help the product make more sense.
I built the site after completing the visual direction and core page designs.
Working across both design and implementation made it possible to refine layouts directly in the browser, handle responsive behavior without an additional development handoff, and move quickly as content and requirements evolved.
The build also established reusable CMS structures and components so the marketing team could continue publishing and expanding the site after launch.
Performance, responsive behavior, semantic structure, SEO fundamentals, and social assets were treated as part of the finished product rather than post-launch tasks.
The refreshed brand and website shipped within weeks of the Series A announcement.
Risk Ledger now had a digital presence that better reflected its product, experience, and enterprise credibility—while retaining the distinctiveness of the brand it had already built.
The new system also gave the team a stronger foundation for product marketing, events, content, and future growth.
Max executed a new website with new brand and product positioning in record time, enabling the company to communicate with clients and prospects more clearly than ever before.
Max’s skillset is so all-encompassing. From initial brainstorming and brand building to wireframing and website development, he was able to do it all—and made the entire process 10x smoother.
Brand, product storytelling, website design, and development moved together instead of becoming separate projects.
That was ultimately the advantage: we could make a meaningful change without turning the refresh into a year-long rebrand.
